Interactional Communication Model

The Interactional Model of Communication

In the second of a three-part series on fundamental communication models, this video explains the "interactional model" developed by Wilbur Schramm. An evolved version of the transmission model, the interactional model highlights the importance of the audience's role in communication as a participant, as well as the role of context in a ...

22.5K viewsAug 24, 2020

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