The terms woke-washing and woke capitalism later emerged to criticize businesses and brands who use politically progressive messaging for financial gain.

Jan 31, 2025 · It was first used by Pan-African activist Marcus Garvey as early as 1923. "Woke" was meant to acknowledge the struggles of African Americans and was a word of …

Dec 20, 2023 · Typically, “wokeness” and “woke ideology” are terms of abuse, used against a variety of practices that, despite their diversity, have a similar character. Often, what is …

May 19, 2025 · The word woke became entwined with the Black Lives Matter movement; instead of just being a word that signaled awareness of injustice or racial tension, it became a word of …

Mar 4, 2025 · Conservatives are using ‘woke,’ a term coined by Black Americans, against progressive ideals of social justice during this midterm election cycle.

May 23, 2024 · The "woke" movement is associated with a political drive for racial justice, but has faced backlash, including efforts to suppress speech about racism.

Explore the history of the term "woke"—from its roots in social justice movements to its modern-day cultural and political debates.

Mar 7, 2023 · “Woke” began in Black vernacular as a warning to be wary of racism. It was adopted by liberal social justice advocates during the Black Lives Matter and Me Too …

Apr 25, 2025 · The modern political right in North America often defines woke as anything related to social justice movements, such as racial equality, 2SLGBTQiA+ rights, gender equality, …

Mar 6, 2025 · In the early 20th century, it began to embody a sense of awareness about social injustices, particularly racial discrimination. For instance, blues musician Lead Belly used the …