Winter Olympics star Eileen Gu is one of the most marketable athletes at the 2026 Milan-Cortina Games. “The Snow Princess,” as she is affectionately called, earned over $23 million in 2025. Most of the earnings came through endorsements.

Day 9 of the 2026 Winter Olympics didn't bring any new medals for the United States, but there were several major team wins of note to keep the Americans in position to add to that count in the coming days.

Chinese megastar skier Eileen Gu recently revealed the true reason why she picked to represent China over the USA at the Olympics.

Skip Tabitha Peterson’s scoring shot in the 10th end made it too difficult for China to capitalize on their hammer.

Eileen Gu and her citizenship have been a major topic of debate for some time now. However, she tuned the noise out and embarked on her journey to make China proud again in the 2026 Winter Olympics.

Eileen Gu made the choice to compete for China over the USA. This is how much the skier makes representing China at the Olympics.

The San Francisco-born skier isn’t new to the Olympics, and neither are questions about the country she competes for.

The 2026 Winter Olympics continues today with Eileen Gu vying for gold in the women's big air finals. Here's what time to watch, how to stream, more.

After details of payments from Beijing’s sports bureau to freestyle skiing champion Eileen Gu were accidentally revealed last year, her name was quickly scrubbed from the budget.

LIVIGNO, ITALY - FEBRUARY 11: Jiayu Liu of Team People's Republic of China warms up prior to Women's Snowboard Halfpipe Qualification on day five of the Milano Cortina 2026 Winter Olympic games at Livigno Snow Park on February 11, 2026 in Livigno, Italy. (Photo by Cameron Spencer/Getty Images)