Why brand reputation no longer guarantees marketing performance—and what business owners must demand instead in a ...

People are less inclined to trust what a company says about itself, so they look for proxies for honesty: trusted friends, credible communities or the broad consensus of strangers.

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Add Yahoo as a preferred source to see more of our stories on Google. For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

This has led to a common assumption: If AI makes marketing faster and more accessible, then quality should naturally improve as well. In reality, the opposite is often true. AI increases efficiency, ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and trends to decide how to reach the right audience at the right time. With ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

The world of marketing technology, or MarTech, is expanding at astonishing speeds. From 2011 to 2023, the number of MarTech solutions available grew an incredible 8620% – surging from just 150 options ...

Sylvia Jensen, director of EMEA marketing at Oracle Eloqua, reveals what trends are impacting the ‘modern marketer’. This research study focused on what we are calling the five tenants of modern ...

The agency landscape is going through a period of significant consolidation and transformation. As holding companies restructure, independent shops get acquired, and traditional players merge, a new ...

BOSTON--(BUSINESS WIRE)--Snowplow today announced that it has been recognized as a Leader in the Analytics & Data Capture category in the Modern Marketing Data Stack ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...