Southwest is overhauling its frequent flyer program. Here's what's changing

Southwest Airlines is overhauling its loyalty program and replacing A-List and A-List Preferred with three new tiers.
mlive

Southwest Airlines is making major changes to its frequent flyer program for 2027

Southwest Airlines seeks to increase revenue and rewards for its top spenders, according to CNBC. Southwest’s executives have ...

Southwest revamps loyalty program with new premium tiers

Oct 15 (Reuters) - Southwest Airlines has revamped its 2027 loyalty program to include multiple tiers, it said on Thursday, ...

No more A-list: Southwest Airlines announces shake-up to loyalty program

Southwest Airlines is replacing A-List with three loyalty tiers, new Companion Pass benefits, and expanded international ...

Southwest Airlines expands loyalty benefits, adds premium travel offerings

Southwest Airlines ( LUV) is expanding its loyalty program with new membership tiers, international partnerships, and premium ...

Acxiom’s Elizabeth Donovan: Why Some Loyalty Programs Miss the Mark

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...
Forbes

Creating Your Best Customer Loyalty Program

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...