Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not. Ideo as an institution has rarely responded to ...
For those who are familiar with the global design firm IDEO, a few words might come to mind. Consulting. Design thinking. K-12 and higher education? Yes, IDEO has indeed carved out a space for itself ...
An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...
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