Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect.

We all project onto other people. People project feelings, ideas, thoughts, beliefs, and standards onto others. Projections cause confusion in relationships. How do we recognize other people’s ...

You’re thinking about your company’s future. How much will sales grow next year? What will your revenue look like in five years? Or, if you’re just starting out, how long will it take for your ...

When delivered constructively, feedback is one of the most powerful tools for improving and strengthening performance in professional settings. The goal is to add some perspective, have the recipient ...

Most predictive AI projects neglect to estimate the potential profit – a practice known as ML valuation – and that spells project failure. Here’s the how-to. To be a business is to constantly work ...

Empathy and projection appear to exist at opposite poles of human connection. Empathy invites us to transcend our subjective experience and step into another’s world, while projection externalizes the ...