As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

If you’re like me, the lures in your tackle boxes exhibit a kaleidoscope of colors. Some of my boxes contain only one lure type — spoons, for example, or jigs. However, none of these boxes contains ...