How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged.

Design innovation and idea generation epitomise the evolving synergy between creative processes and technological advancements. Recent developments underscore the integration of computational methods ...

Our beliefs or intuitions about ourselves are powerful guides, though they can sometimes lead us astray. The "creative cliff illusion" is a striking example of this. Creative ideas are rarely born in ...

During many brainstorming sessions, there are participants eager to share their unique ideas, but as the discussion unfolds, the louder voices dominate, and their thoughts get lost in the noise. We’ve ...

Entrepreneurship is a spirit, leadership is its soul, while society is its body. Without the spirit, the body is dead. The entrepreneurial spirit otherwise known as creativity is the lifeblood of ...

In August 2025, the world's first book on Idea Science, An Introduction to Idea Science, led by Professor Yang Yongzhong, was formally submitted to China Science and Technology Press for publication.

It’s no secret that artificial intelligence is changing the way we work. With more and more simpler tasks being automated, humans are left with more high-level cognitive work, such as idea generation.

Imagine that you have just been invited to take part in an online experiment in which you will be asked to generate as many creative ideas as possible. Imagine, too, that you are given the opportunity ...