Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

A comparative advertisement can have an active merchandising effect for one entity but at the same time can create negative consumers' opinions in respect of its competitors. Thus, regulation of ...

A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Alistair Payne explains ...

Editor’s Note: Donalt J. Eglinton is a member of the Business Litigation and Intellectual Property Practice Groups at Ward and Smith, P.A. Our commercial world generally consists of a free market ...

Summarises the insights from a series of key papers addressing comparative advertising, where a product or service directly compares itself to a competitor to express that competitor’s inferiority.

Comparative advertising is advertising in which there is specific mention of a competitor, usually with a claim that your goods and services are better, bigger, faster or cheaper than theirs.

The Bombay High Court on Tuesday has permitted German personal care company Sebamed to continue with its comparative advertisements naming Hindustan Unilever Ltd (HUL) soap brands Dove, Pears and Lux ...

GlaxoSmithKline Consumer Healthcare India Ltd and Heinz India Pvt. Ltd recently brought out comparative ads in print and television claiming that their energy drinks—Horlicks and Complan, respectively ...