Brown is the most common eye color worldwide by a large majority. In contrast, green is one of the rarest eye colors worldwide. The color of the eyes depends on how much melanin the eyes contain.

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...

Color blindness means your eye doesn't see color the way it should. Your eyes see differences in the light that comes in. It’s a bit like the way we hear sounds as being low or high. This is called ...

The Munsell Color Science Laboratory and the Program of Color Science unite to form one of the world‘s foremost color science research and education organizations. Our mission is to provide ...

Color blindness, or color vision deficiency, causes a person to see colors differently from most other people. There are several types of color blindness. Color vision deficiency or loss has multiple ...

Kimberly Dawn Neumann is a multi-published NYC-based writer whose work has appeared in myriad publications ranging from Forbes to Real Simple to Cosmopolitan. She’s written hundreds of articles as ...

Young babies are capable of seeing colors, but their brains may not perceive them as clearly or vividly as older children and adults do. The first primary color your baby can see is red, and this ...

Bright office colors, as showcased in this Framery Petrol Blue sound-proof pod designed for open office settings, have been shown to boost productivity. Have you ever worked in an office that just ...

If you have the rarest hair color and eye color combination, you're one in a million—or more! Do you have dark brown hair and brown eyes? Then you have something in common with most people around the ...