Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term. In essence, it is the process of determining the emotional tone behind a series of words, ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Learn how to read a candlestick chart and spot candlestick patterns that aid in analyzing price direction, previous price movements, and trader sentiments.

SAP is coupling its HANA in-memory database with software for measuring market trends and customers’ moods through the analysis of unstructured social media data, the vendor announced Wednesday. HANA, ...