Does your B2B website act as a static brochure? Make sure you're not making these common mistakes with your B2B website. A website should serve a distinct function, and companies should continuously ...

A new Forrester report finds B2B websites are missing the mark on engagement. We look at the top reasons why. B2B marketers declare their websites to be No. 1 for demand generation, beating digital ...

B2B website design based on an eCommerce structure, even those that aren’t selling anything online, have been shown to be more effective in increasing customer engagement and enquiries. We’ve worked ...

Leading B2B marketing and web design agency, Bop Design, released its "B2B Website Buyer's Guide," to help businesses avoid the pitfalls that hamper long-term success. San Diego, California--(Newsfile ...

Web design used to be about looking sharp. Today, it's a strategic lever. In an AI-powered, user-experience-driven business world, UX now plays a direct role in how your brand is perceived, how leads ...

Many B2B websites are stuck in the past, functioning an online brochure rather than a member of the business development team—engaging prospects throughout the sales cycle. Though the sales cycles ...

The first step to success as an online B2B entrepreneur is to understand the audience. Website optimization is another secret to online B2B success. Firms that become well-known and respected online ...

Your company’s website is a critical part of the buyer journey—it can make or break the customer experience. In the modern B2B market, most of the buyer journey is spent conducting independent ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...